DEALER Cost
DEALERSHIP ADVERTISEMENT COST vs. BENEFITS
| MONTHLY CLOSED SALES PER SALES ASSOCIATE | |||||
|---|---|---|---|---|---|
| 30% | 35% | 40% | |||
| Customers reached | 50 | 50 | 50 | ||
| Ad cost per customer | $150.00 | $150.00 | $150.00 | ||
| Total ad cost | $7,500.00 | $7,500.00 | $7,500.00 | ||
| Closed sales | 15 | 17.5 | 20 | ||
| Average profit per unit | $2,000.00 | $2,000.00 | $2,000.00 | ||
| Gross profit | $30,000.00 | $35,000.00 | $40,000.00 | ||
| Net profit (gross-ad cost) | $22,500.00 | $27,500.00 | $32,500.00 | ||
| YEARLY CLOSED SALES PER SALES ASSOCIATE | |||||
|---|---|---|---|---|---|
| 30% | 35% | 40% | |||
| Customers reached | 600 | 600 | 600 | ||
| Ad cost per customer | $150.00 | $150.00 | $150.00 | ||
| Total ad cost | $90,000.00 | $90,000.00 | $90,000.00 | ||
| Closed sales | 180 | 210 | 240 | ||
| Average profit per unit | $2,000.00 | $2,000.00 | $2,000.00 | ||
| Gross profit | $360,000.00 | $420,000.00 | $480,000.00 | ||
| Net profit (gross-ad cost) | $270,000.00 | $330,000.00 | $390,000.00 | ||
| DEALERSHIP MONTHLY CLOSED SALES (20 SALES ASSOCIATES) | |||||
|---|---|---|---|---|---|
| 30% | 35% | 40% | |||
| Customers reached | 1,000 | 1,000 | 1,000 | ||
| Ad cost per customer | $150.00 | $150.00 | $150.00 | ||
| Total ad cost | $150,000.00 | $150,000.00 | $150,000.00 | ||
| Closed sales | 300 | 350 | 400 | ||
| Average profit per unit | $2,000.00 | $2,000.00 | $2,000.00 | ||
| Gross profit | $600,000.00 | $700,000.00 | $800,000.00 | ||
| Net profit (gross-ad cost) | $450,000.00 | $550,000.00 | $650,000.00 | ||
| DEALERSHIP YEARLY CLOSED SALES (20 SALES ASSOCIATES) | |||||
|---|---|---|---|---|---|
| 30% | 35% | 40% | |||
| Customers reached | 12,000 | 12,000 | 12,000 | ||
| Ad cost per customer | $150.00 | $150.00 | $150.00 | ||
| Total ad cost | $1,800,000.00 | $1,800,000.00 | $1,800,000.00 | ||
| Closed sales | 3,600 | 4,200 | 4,800 | ||
| Average profit per unit | $2,000.00 | $2,000.00 | $2,000.00 | ||
| Gross profit | $7,200,000.00 | $8,400,000.00 | $9,600,000.00 | ||
| Net profit (gross-ad cost) | $5,400,000.00 | $6,600,000.00 | $7,800,000.00 | ||
